Swatch – Hunter’s Moon (Omega x Swatch Moonshine Gold)

Overview

Swatch returned to lunar form with the Omega x Swatch “Mission to Earthphase - Moonshine Gold: Hunter’s Moon”, a 14-day release cycle that reignited the MoonSwatch hype across global Swatch boutiques. Despite heavy rollout and high availability, Day-1 buyers were still able to cash in, with resale prices peaking around £465 before stabilising. Those who queued early or moved fast on listings made solid profits; slower sellers faced the typical MoonSwatch cooldown as restocks kept flowing.

Breaking Down the Flip

Retail Price: £335

Early Resell: £450-£465 (confirmed 6 Oct 2025 sold listings).

Stock Strategy: 14-day rolling release meant plenty of stock, but first-day scarcity drove price action.

Buyer Behaviour: Collectors and hype buyers pushed day-one premiums before saturation hit.

Risk Level: 3/5 - Profitable on quick flips; margins shrink after week one.

Timeline: From Queue to Quick Flip

Launch Announcement

05/10/2025

Swatch confirmed a 14-day in-store release schedule for the “Hunter’s Moon.”

Day-1 Release

06/10/2025

Queues formed as early as 6 AM; first buyers listed watches online within hours at £450–£465.

Active Release Window

06/10/2025

06–21 Oct 2025 - Daily store restocks reduced scarcity; resale prices gradually declined toward £400.

Aftermarket Settle

22/10/2025

Resale values stabilised in the £390–£410 range; initial hype window closed.

Useful Links / Resources

▶️ Swatch UK – Store Locator (MoonSwatch Collection)

▶️ eBay Sold Listings

Final Thoughts

The Hunter’s Moon was textbook MoonSwatch hype, instant lines, social buzz, and early resale premiums. While stock volume limited long-term profit, Day-1 flippers cleared clean £100+ margins with minimal risk. Another reminder that in the Swatch x Omega cycle, timing is everything - buy first, list fast, move on.