Privacy Policy
Effective Date: 06 January 2026
At House of Resell, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use it, and your rights under applicable privacy laws, including the UK GDPR and EU GDPR.
1. Information We Collect
We collect personal data in the following cases:
Newsletter Sign-up:
If you subscribe to our newsletter, we collect your email address and (if provided) your name to send you updates, offers, and marketing communications.
Email Engagement Data:
When we send emails, we may collect limited interaction data such as whether an email was opened or a link was clicked. This helps us understand engagement and improve our communications.
Website Analytics:
We use Umami Analytics, a GDPR-compliant, privacy-focused analytics tool. Umami does not use cookies or collect personal data.
Bot Protection:
We use Cloudflare Turnstile to prevent spam and abuse. Turnstile may process certain technical information (such as IP address, browser type, and system information) solely for security purposes.
2. How We Use Your Information
We use your personal information for the following purposes:
Sending newsletters, updates, and marketing communications to subscribers.
Measuring engagement with our emails to improve relevance and quality.
Understanding website traffic trends through anonymous analytics.
Protecting our website from spam, fraud, and abuse.
3. Legal Basis for Processing
We process your data under the following lawful bases:
Consent:
When you subscribe to our newsletter, you give us permission to use your email address for marketing communications. You can withdraw consent at any time via the unsubscribe link in every email.
Legitimate Interests:
We process anonymous analytics and security-related technical data to improve our website and protect it from misuse.
4. How We Store and Protect Your Data
Your data is stored securely and only accessible by authorised personnel and trusted service providers acting on our instructions.
We do not sell or rent your personal data.
We retain your data only as long as you remain subscribed or as required by law.
When you unsubscribe, your data is removed from our active mailing lists.
5. Your Rights
Under the UK GDPR and EU GDPR, you have the right to:
Access the personal data we hold about you
Request correction of inaccurate data
Request deletion of your data
Withdraw consent at any time
Lodge a complaint with the ICO or your local supervisory authority
To exercise your rights, contact us at [email protected].
6. Third-Party Services
We use trusted third-party processors to operate our services:
Mailmodo - email marketing platform used to send newsletters and manage subscriptions.
Umami Analytics - privacy-friendly website analytics.
Cloudflare Turnstile - bot detection and security.
These providers only process personal data on our behalf and under contractual obligations to keep it secure and confidential.
Some of these providers may process data outside the UK or EU. Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses.
7. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Effective Date."
8. Contact Us
If you have questions about this Privacy Policy or how your data is handled, you can reach us at:
House of Resell
Email: [email protected]
Website: https://houseofresell.com