SWATCH – Mission to Earthphase – Moonshine Gold (Snoopy Edition)

Overview

Following the massive success of the MoonSwatch line and previous Snoopy editions, Swatch unveiled the Mission to Earthphase - Moonshine Gold (Snoopy Edition). Nearly identical to its earlier counterpart, this release adds a subtle popcorn logo animation on the top dial, enough to reignite hype among collectors. With prior Snoopy Swatches hitting £700 on the resale market, anticipation for this £335 edition was strong heading into the September 8th release.

How the Flip Played Out

Announced in early September with a limited in-store release only, fuelling urgency.

Product page went live on Swatch UK’s site, but no online checkout option was available.

Lines began forming from 4-5 AM across major UK Swatch locations (London, Manchester, Birmingham, Edinburgh, Cardiff).

Snoopy branding and Moonshine Gold theme maintained premium appeal with collectors.

Resell projections around £500-£550 based on prior Snoopy edition data, but prices may rise after initial scarcity.

Timeline: From Tease to Queue Day

Official Announcement

05/09/2025

Swatch confirms the Mission to Earthphase Snoopy Edition via website and Instagram teasers.

Release Details Shared

07/09/2025

In-store locations and queue guidance revealed; excitement builds overnight.

Launch Morning (In-Store Only)

08/09/2025

Queues begin before dawn across UK Swatch stores; pairs sell out quickly after opening.

Resale Uptick

09/09/2025

9–10 September 2025 - Early sales surface online at £500+, mirroring demand from prior Snoopy MoonSwatch editions.

Useful Links / Resources

▶️ Swatch UK Product Page

▶️ eBay Sold Listing

▶️ Instagram Reference Post

Final Thoughts

The Snoopy Swatch drops continue to prove that subtle changes and strong branding can still move markets. Even though the popcorn animation is a minor update, the story, exclusivity, and physical queue format make it a must-watch release for collectors. If resell follows previous patterns, early buyers standing in line could be looking at £150–£200 profit per piece within days.