Swatch x Omega MoonSwatch “Mission to Earthphase” Moonshine Gold

Overview

What looked like another Saturday morning turned into one of the biggest watch drops of the summer. The Swatch x Omega MoonSwatch “Mission to Earthphase” Moonshine Gold landed across select UK stores on 9 August, and queues wrapped around city blocks before doors even opened. Those who showed up walked away with a piece already flipping for £520+, while anyone sleeping in only saw the aftermath flood social media.

Breaking Down the Flip

Presales hover near £520+, which supports a ~£185+ spread on retail.

One-day, in-store only access concentrates demand into a single window.

Queue times vary by city and can start before dawn, especially in London.

Free in-store returns reduce downside if price softens after release.

From Queue to Cash

Presale Heat Builds

08/08/2025

Presales consolidate around £520+ as stores confirm Saturday-only release.

Lines Begin Forming

09/08/2025

9 August 2025, 00:00–03:00 - Early birds set up at London locations; later starts likely at Edinburgh and Cardiff.

Store Doors Open

09/08/2025

Cardiff 09:30, London Covent Garden 10:00, London Oxford Street 10:00, Edinburgh 10:00, Manchester Trafford 10:00.

Aftermarket Checks

09/08/2025

9–10 August 2025 - First sales land near £520+ with variance by city and size of local allocation.

Useful Links / Resources

▶️ eBay Sold Listings

▶️ Swatch UK

Final Thoughts

This drop proved that patience in the queue can still pay big. At £335 retail, anyone willing to brave the overnight lines walked away with easy profits north of £150 per watch. For everyone else, it was just another weekend, until the resale listings started popping at £520+. A reminder that when hype meets scarcity, you’re either in line or left behind.