Nike x One Piece Gomu Gomu

The Nike x One Piece Air Max Plus "Gomu Gomu" was finally released in September, bringing the purple and Atomic Green colourway inspired by the Gomu Gomu Devil Fruit to Nike's Air Max Plus silhouette.

Nike lists the pair under style code IR0968-500, with the official release taking place on 25 September 2026. UK retail was approximately £174.

However, this was not a straightforward in-hand release for every buyer. The UK SNKRS Reserve allocation effectively operated as a preorder, with successful orders showing dispatch by 25 January 2027. Access was restricted, giving HOR enough confidence to recommend purchasing despite the long fulfilment wait.

That call was quickly supported by the secondary market. The supplied eBay results from 25-27 September show completed listings between £312.70 and £378.99, including sales at £333.10, £340, £343.30, £363.70 and £370.

HOR originally expected the pair to trade around £350, and the September market landed almost exactly where anticipated.

The long fulfilment window does create one important complication. HOR advised members not to rush into preselling on eBay, particularly given recent issues surrounding sellers listing products too far ahead of dispatch. The stronger strategy was to secure the pair through Exclusive Access and revisit the market closer to January delivery.

Breaking Down the Flip

The Gomu Gomu Air Max Plus cost approximately £174, while September eBay results quickly established a £300+ secondary market.

Supplied sold listings from 25-27 September ranged from £312.70 to £378.99, broadly confirming HOR's original £350 resale expectation.

UK SNKRS Reserve orders showed dispatch by 25 January 2027, making this a longer-term preorder rather than an immediate in-hand flip.

HOR recommended securing Exclusive Access pairs but avoiding early presales, with another market assessment planned closer to January fulfilment.

Timeline: Exclusive Access to £379 Resale

Exclusive Access Builds Scarcity

18/09/2026

Selected customers began receiving access around the restricted SNKRS release process, giving an early indication that not every buyer would have an equal opportunity to secure the pair. Contemporary release coverage reported selected users being notified on this date.

Gomu Gomu Releases

25/09/2026

Nike officially released the Gomu Gomu Air Max Plus, while UK Reserve orders showed fulfilment extending to 25 January 2027

Resale Pushes Above £360

26/09/2026

Supplied eBay results showed sales at £333.10, £340, £343.30 and £363.70, with demand immediately supporting HOR's £350 resale target.

September High Reaches £378.99

27/09/2026

A UK 9 preorder sold for £378.99, taking the supplied September evidence to more than double the original £174 retail price.

Useful Links / Resources

▶️ Athlon Sports

▶️ Release Information

▶️ eBay Sold Listing

Final Thoughts

The Gomu Gomu release was unusual because the resale market developed months before many UK buyers would actually receive their shoes. Despite the January 2027 dispatch date, supplied September results were already sitting predominantly in the £300-£380 region against approximately £174 retail.

That validates HOR's original £350 resale expectation, but it does not mean members needed to chase an immediate presale. With eBay preselling carrying additional fulfilment risk, securing the Exclusive Access order and reassessing prices closer to dispatch was the cleaner strategy.

The collaboration also has an important crossover advantage. One Piece has a dedicated collector audience, while the Air Max Plus already has its own strong sneaker following. HOR also expects the matching purple promotional trading card to support the overall package value, although any additional Luffy promo card should remain treated as unconfirmed.

For successful buyers, the September evidence was already encouraging: £174 retail against sales reaching £378.99, giving the strongest supplied result more than £200 gross upside before fees. The bigger test comes when the UK pairs finally begin landing in January.