Nike x Undefeated Air Jordan 4

Overview

The Undefeated Air Jordan 4 is one of the most celebrated colourways in sneaker history, originally debuting in 2005 in extremely limited numbers. Nearly two decades later, Nike revived the style for Europe in September 2025 with a surprise SNKRS shock drop. The shock nature of the release meant that stock went almost entirely to resellers, as the wider public had no warning. Even with many pairs hitting the market at once, resale prices have remained strong around £280-£300+, securing consistent profits for those who copped.

Breaking Down the Flip

Iconic Jordan 4 colourway tied to Undefeated’s legacy.

SNKRS EU shock drop gave no prior warning to the public.

Majority of stock landed in reseller hands due to alerts + speed.

Prices have held steady around £280-£300, even post-drop.

Early buyers secured £100+ profit margins per pair without slowdown.

From Release to Flip

Historic Legacy

10/01/2025

Original Undefeated Jordan 4 debuts, cementing status as one of the rarest Jordan collabs.

Global Revival

02/06/2025

Retro announcement builds hype worldwide.

EU Shock Drop

06/09/2025

Surprise release on SNKRS EU; the majority of stock grabbed by resellers.

Aftermarket Stability

07/09/2025

7–15 September 2025 - Prices hold around £280-£300 despite influx of pairs.

Useful Links / Resources

▶️ eBay Sold Listings

Final Thoughts

The Undefeated Jordan 4 is more than a shoe; it’s sneaker culture history revived. While shock drops usually flood the market, this release proved demand was deep enough to keep margins strong. Anyone who landed pairs on 6 September essentially had a guaranteed flip with £100+ profit per unit. Given the heritage and scarcity tied to this collab, resale values are likely to stay steady, with potential upside long term as supply tightens.