Jellycat x Harrods Chocolate Cherry Cake

Overview

The Jellycat x Harrods Chocolate Cherry Cake launched as part of Harrods’ ongoing collaboration with Jellycat, continuing a series of exclusive dessert-themed plush releases. The design followed the same collectable format as previous Harrods-exclusive cakes, which had historically attracted both Jellycat collectors and international buyers.

At release, demand was supported by Jellycat’s strong overseas following and Harrods’ global brand recognition. While stock levels appeared higher than some earlier exclusives, early market activity showed steady turnover rather than immediate scarcity-driven spikes.

Breaking Down the Release

The Chocolate Cherry Cake was released exclusively through Harrods.

Retail pricing was set at approximately £45.

Stock levels appeared relatively high compared to earlier Jellycat exclusives.

Early resale activity clustered around the £80 range with consistent volume.

Market risk increased as wider availability reduced urgency over time.

Timeline: From Release to Resale

Product Announcement

11/01/2026

Harrods confirmed the release of a new Jellycat-exclusive Chocolate Cherry Cake plush.

In-Store Release

13/01/2026

The Chocolate Cherry Cake became available at Harrods with a retail price of £45.

Early Secondary Market Activity

14/01/2026

Resale listings appeared between £75 and £90, supported by strong early sales volume.

Market Saturation Phase

06/02/2026

Pricing remained stable around £80 as continued availability reduced short-term profit potential.

Useful Links / Resources

▶️ eBay UK Sold Listings

▶️ Harrods Official Store

Final Thoughts

The Jellycat x Harrods Chocolate Cherry Cake followed a familiar Harrods-exclusive pattern, delivering reliable early resale performance without extreme scarcity. While initial flips benefited from strong international demand, the release leaned toward a quick-turn model rather than a long-term hold.

As stock remained available, profit margins compressed over time, reinforcing the importance of timing when engaging with Jellycat exclusives at Harrods.