Jellycat Fish & Chips Experience: Selfridges Exclusive Collectibles

Overview

Jellycat’s quirky Fish & Chips Experience returned to Selfridges London with fresh additions, sparking excitement among collectors. This in-store-only concept blends role play with exclusive plush drops, keeping fans engaged and resellers alert. The July release introduced the Amusable Fish Pie, Leicester Pigeon, and Amusables Jesse Can of Pop. With huge global fan demand, resellers saw fast premiums on release day despite warnings that prices decline over time.

Breaking Down the Flip

Release went live on 28 July 2025, 10am, at Selfridges London (4th floor).

Amusable Fish Pie required advance booking, while Pigeon and Pop were available off shelves.

Early resell prices reached £70+ for Leicester Pigeon and £55+ for Jesse Can of Pop.

Risk rating low (1/5) with free in-store returns, but prices expected to dip with supply.

Quick flips were key as Jellycat drops tend to lose value within weeks.

Timeline: From Release to Resale

Booking Opened

07/07/2025

Online booking enabled for Fish Pie exclusives.

In-Store Launch

28/07/2025

New products released at Selfridges’ Fish & Chips Experience.

Early Resale Listings

28/07/2025

28–29 July 2025 - Leicester Pigeon and Jesse Pop appeared on eBay at £55–£70+.

Market Cooldown

04/08/2025

Prices began to taper as more stock hit the secondary market.

Useful Links / Resources

▶️ eBay Sold Listings – Jellycat Fish & Chips

Final Thoughts

The Jellycat Fish & Chips Experience proves once again that exclusivity drives demand, even for plush toys. The best play here was speed: buy, list, and sell within days before the market softened. While the Fish Pie carried novelty through bookings, the Leicester Pigeon and Jesse Can of Pop were the stars, fetching the strongest resale premiums. Collectors may hold sentimental value, but resellers should treat this strictly as a quick-flip opportunity.