TWICE – [This Is For] World Tour in London (2026)

Overview

Presales for TWICE’s [This Is For] World Tour opened during the first week of October 2025, and while anticipation was high, resale performance followed a familiar K-pop pattern: an early surge, followed by an immediate cooldown. Their last UK run in 2023 saw similar results (roughly 1.5× ROI), and this single-date 2026 show repeated the trend. Early sellers during the O2 Priority and Ticketmaster drops made tidy gains, but late movers faced price compression as listings piled up across platforms.

Breaking Down the Flip

Presales: O2 Priority (7 Oct 2025) sold out within minutes; standard seated tickets hit £180-£200 on resale. General sale (9 Oct 2025) repeated the pattern; pit and premium seats fetched up to £250 before undercuts.

Market Behaviour: Prices cooled within 48 hours; resale flattened at 1.3-1.5× retail as inventory grew.

Best Plays: Cheap seated sections were the safest and quickest movers. High-end or standing tickets carried risk; demand was steady but not explosive.

Lesson Learned: K-pop events rarely rise post-drop; exit early or risk holding stagnant stock.

Timeline: From Presale to Price Drop

O2 Priority Presale

07/10/2025

Queue times exceeded 30 minutes; seated tickets sold out rapidly.

General Sale (Ticketmaster & AXS)

09/10/2025

The majority of tickets are gone by 10:20 AM; the first eBay listings are posted immediately after.

Aftermarket Peak

10/10/2025

10–11 Oct 2025 - Sales peaked at £200–£250 for prime seats.

Market Correction

13/10/2025

13–15 Oct 2025 - Listings exceeded demand; resale softened toward £120–£160 average.

Useful Links / Resources

▶️ Ticketmaster – TWICE O2 London

▶️ Viagogo – TWICE London Listings

▶️ StubHub UK – TWICE London

Final Thoughts

The TWICE O2 2026 show followed the usual K-pop resale rhythm, lightning-fast sellouts followed by quick market saturation. For those who flipped during the first 24 hours, returns were clean and predictable. Those who held on longer watched as profit margins disappeared, as extra listings surfaced, and enthusiasm waned.
The takeaway? K-pop is a 24-hour market; list fast or don’t list at all.