
Levi’s and Nike launched a full denim collection alongside Air Max 95s, fuelling hype across sneakers and apparel.
The Supreme x Nike SB Dunk Low collaboration has become a recurring highlight in the sneaker world, and 2025’s release didn’t disappoint. Featuring three colourways: Purple (EU exclusive), Black, and White, the drop revived Supreme’s golden touch with the SB silhouette. The purple “Ink” edition quickly became the hero of the pack, commanding major resale premiums thanks to its exclusivity and limited stock.
The Purple (Ink) colourway was exclusive to Europe, driving international demand.
Black and White pairs saw wider global release, leading to lower resale potential.
Purple pairs resold up to £300+ on drop week across GOAT and eBay.
Larger sizes of the Black/White pairs still returned £20-£30 profit margins.
EU exclusivity fuelled cross-market trading from US and Asian buyers.
04/08/2025
Supreme teases its next Nike SB Dunk Low trio, sparking speculation of regional exclusives.
25/09/2025
Purple (Ink) pairs drop in the EU, while Black and White pairs go live globally via Supreme webstores.
26/09/2025
26–27 September 2025 - Purple pairs instantly hit £300+ resale; other colourways hover around £160–£190.
02/10/2025
Prices plateau; many UK buyers consider returning lower-profit pairs directly to Supreme.

The 2025 Supreme x Nike SB Dunk Low drop reminded resellers how regional exclusives still shape profit potential. While the Black and White pairs gave modest returns, the Purple EU pair proved that scarcity equals strength. With Christmas approaching and SB nostalgia surging, the Ink colourway remains a strong hold heading into Q4.

Levi’s and Nike launched a full denim collection alongside Air Max 95s, fuelling hype across sneakers and apparel.

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