
Affordable pieces from Supreme and True Religion returned strong profits, with beanies, tees, and hoodies selling up to £100 above retail.
Supreme's FW26 Week 1 featured one of the more unusual releases of the season, the Supreme Analogue Pocket, combining Supreme branding with a premium handheld built around classic cartridge gaming.
The biggest concern was the price. At around £550, the Supreme edition was considerably more expensive than a regular Analogue Pocket, making it a genuine high-risk, high-reward opportunity. House of Resell still advised members with enough budget to consider going for it.
That risk paid off. August eBay sold data showed repeated sales around £800–£900, including £830.20, £865.84, £899.99 and £900. The standout transaction reached an impressive £1,080 on 20 August.
At the more repeatable £800–£900 resale level, buyers were looking at roughly £250–£350 gross profit, while the £1,080 peak represented approximately £530 gross profit before fees and other selling costs.
The roughly £550 purchase price made the Supreme Analogue Pocket a high-risk release that required considerably more capital than a typical Supreme flip.
August eBay sales repeatedly landed around £800-£900, confirming genuine secondary-market demand rather than relying on one exceptional transaction.
Strong sales included £899.99 and £1,080 on 20 August, followed by £860.70 and £900 on 21 August.
Buyers selling around £800–£900 had approximately £250-£350 gross profit potential, with the £1,080 peak offering around £530 before fees.
20/08/2026
The Supreme Analogue Pocket was released as part of FW26 Week 1 at around £550, giving members a high-cost but potentially high-reward opportunity.
20/08/2026
Secondary-market demand appeared immediately, with confirmed eBay sales reaching £899.99 and £1,080 on release day.
21/08/2026
Strong demand continued with confirmed sales of £860.70 and £900, demonstrating that the initial resale premium extended beyond the first transactions.
28/08/2026
A confirmed sale at £830.20 showed that the Pocket was still trading comfortably above its purchase price more than a week after release.

▶️ Analogue Pocket Product Information
▶️ Supreme x Analogue Pocket Edition
The Supreme Analogue Pocket performed considerably better than the original expectation of up to £750. More importantly, the result was not dependent on a single unusually high transaction. Multiple August sales around £800-£900 demonstrated that buyers were consistently willing to pay a sizeable premium.
At around £550 retail, the more repeatable £800-£900 resale range offered approximately £250-£350 gross profit before fees, while the standout £1,080 sale pushed potential gross profit to around £530.
This was exactly the type of release where the high purchase price worked both ways. It increased the financial risk, but it also created a barrier to entry for other resellers. For members who had the available capital and accepted that risk, the Supreme Analogue Pocket became one of the standout flips from the opening week of FW26.

Affordable pieces from Supreme and True Religion returned strong profits, with beanies, tees, and hoodies selling up to £100 above retail.

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