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Marty Supreme is a recently released film starring Timothée Chalamet. The movie’s promotional rollout has leaned heavily into exclusive pop-ups, creating intense hype and scarcity around official merchandise. After chaotic releases in New York, São Paulo, and Los Angeles, the London pop-up introduced an England-exclusive colourway that instantly became the standout piece. With no returns and unknown stock numbers, this was a high-commitment but high-reward opportunity.
London received an exclusive England-only jacket colourway, increasing desirability versus previous drops.
Stock numbers were not disclosed, but earlier pop-ups suggested extremely limited supply.
Jackets from earlier releases had already sold for up to £2,000 on secondary markets, setting strong expectations.
Track pants and hats followed similar scarcity patterns and still delivered solid triple-digit resells.
The no-returns policy increased buyer risk, but demand outweighed hesitation due to film-driven hype.
03/12/2025
Marty Supreme confirms a London-only pop-up ahead of the UK film release.
13/12/2025
Merchandise drops in Holborn with heavy demand throughout the release window.
13/12/2025
13–14 December 2025 - Jackets, pants, and hats are immediately listed on resale platforms.
15/12/2025
England-exclusive jackets begin clearing at £1,000+ on eBay and StockX.

▶️ eBay Sold Listings
▶️ StockX Market Page
This flip perfectly demonstrates how film-driven hype plus physical scarcity can create explosive resale value. The England-exclusive jacket was the clear hero item, but supporting pieces still delivered strong returns for those who secured them. While the long wait and no-returns policy added friction, the risk-to-reward ratio remained favourable. For resellers, this was a reminder that offline pop-ups can still outperform most online releases when cultural momentum is involved.

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