Olivia Dean – The O2 London (Extra Dates Added)

Overview

Off the back of a strong UK tour announcement, Olivia Dean added two additional London dates, June 11th and 12th, 2026, both at The O2 Arena. Her earlier shows had been performing strongly on the secondary market (hovering around £140+), but these new dates saw a more balanced outcome. The resale opportunity was there, roughly 1.5-2× returns for those who flipped during the presale window, but profits were slimmer once the general sale opened and extra inventory hit the market.

Breaking Down the Flip

Presales: Artist and O2 Priority (8 Oct 2025) sold out within minutes; early listers achieved £130-£150 on Viagogo and StubHub.

General Sale: 10 Oct 2025 saw strong demand but quick saturation as multiple ticketing partners (Ticketmaster, AXS, SeeTickets, GigsAndTours) released stock simultaneously.

Market Behaviour: Within 24 hours, resale cooled to £100-£120; listings multiplied fast across platforms.

Profit Window: Early movers (within 6 hours post-sale) got clean double-ups, while slower sellers faced price compression by the weekend.

Lesson Learned: Added tour dates always cap upside; when an artist expands mid-sale, move instantly to secure profit before supply resets the market.

Timeline: From Announcement to Aftermarket

Presale (O2 & Artist)

08/10/2025

Tickets gone within 10 minutes; first successful resellers listed immediately at £130+.

General Sale

10/10/2025

All platforms went live at 10 AM; oversupply appeared by midday.

Early Resales

11/10/2025

11-12 Oct 2025 - Peak listings at £140+ before settling to £110 average.

Market Plateau

14/10/2025

Resale steady between £100-£120, reflecting balanced demand and supply.

Useful Links / Resources

▶️ Ticketmaster – Olivia Dean

▶️ Viagogo – Olivia Dean

▶️ StubHub – Olivia Dean London

Final Thoughts

The Olivia Dean Extra Dates were solid, not spectacular, but predictable. Presale profits were healthy for those who acted immediately, while general sale buyers saw margins shrink as inventory flooded the market. It’s another case study in timing and tour expansion: once extra shows are added, resale ceilings drop fast. For ticket flippers, it’s not about hype; it’s about speed, discipline, and knowing when to exit.