
The opening NFL London game of 2026 offered a more selective flip opportunity, with premium value concentrated in specific ticket categories rather than across the entire event.
The NFL confirmed two International Series games at Tottenham Hotspur Stadium for October 2026, with the Washington Commanders facing the Indianapolis Colts on 4 October, followed by the Philadelphia Eagles against the Jacksonville Jaguars on 11 October.
The Eagles fixture was the standout opportunity. Philadelphia's recent Super Bowl success, sizeable UK following and travelling fanbase gave the matchup stronger resale potential than Commanders vs Colts. However, increased retail pricing meant margins were tighter than previous NFL London releases, making the cheapest seated tickets the preferred target.
With prices starting at £79.13 and predicted resale around 1.5x-2x, the strategy was to prioritise the Eagles game, buy low-priced seats and list quickly rather than relying on significant price growth closer to the event.
Tickets started from £79.13, with the Eagles fixture offering the strongest demand due to Philadelphia's following and recent success.
The recommended strategy was cheapest seated tickets, where the lower entry price provided more room for the predicted 1.5x-2x resale.
Higher retail pricing tightened potential margins, giving the release a 3/5 risk rating despite strong overall NFL London demand.
Members were advised to list high and quickly after securing tickets, as previous London fixtures have not consistently increased in value closer to the event.
27/05/2026
American Express cardholders received the first opportunity to purchase tickets, with a maximum allowance of six tickets.
23/06/2026
Tottenham Hotspur season ticket holders received another opportunity to secure tickets ahead of the wider public release.
07/07/2026
Tickets went on general sale from 12 PM BST, with the cheapest seated tickets and the Eagles vs Jaguars fixture the main resale targets.
08/07/2026
Onwards - Successful buyers could begin testing the secondary market, with predicted resale sitting around 1.5x-2x depending on fixture, section and demand.

▶️ Viagogo
▶️ StubHub UK
The two NFL London fixtures offered different levels of opportunity, with Eagles vs Jaguars clearly the stronger target. Philadelphia's following and the quality of the matchup gave it better resale potential, while cheapest seated tickets reduced exposure to the increasingly high retail prices.
At a predicted 1.5x-2x resale, there was still profit available, but this was not a release to overpay for. For House of Resell members, the strongest approach was to prioritise cheap Eagles tickets, list quickly and take advantage of early secondary-market demand rather than waiting for prices to rise closer to October.

The opening NFL London game of 2026 offered a more selective flip opportunity, with premium value concentrated in specific ticket categories rather than across the entire event.

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