
A high-demand Week 1 NFL showdown in São Paulo made cheap £45 tickets flip hard for a 4× return.
Jacksonville Jaguars return to London as the designated home team against the Houston Texans at the iconic Wembley Stadium.
NFL London games have become a staple of the UK sporting calendar, but in recent years, not every fixture has performed equally well on the secondary market. With Wembley capable of holding approximately 90,000 fans and more ticket resellers active than ever before, this release carried more risk than previous international NFL games.
Wembley Stadium's large capacity reduced overall scarcity.
Previous NFL London games have shown mixed resale performance.
RV Lower tickets historically outperformed standard seating options.
The Jaguars' annual presence in London created familiarity among UK fans.
Local buyers often provided stronger resale opportunities than national marketplaces.
13/05/2026
The NFL confirms the Jaguars and Texans will meet at Wembley Stadium as part of the International Series.
15/05/2026
Historic Wembley purchasers and Jaguars season ticket holders gain early access.
27/05/2026
Eligible cardholders receive access ahead of the public sale.
29/05/2026
Remaining inventory becomes available through official ticketing channels.

▶️ Viagogo
▶️ StubHub UK
Unlike some of the stronger NFL International Series games, this release was never expected to be a home-run flip. The combination of a 90,000-capacity stadium and increasing reseller competition meant profit margins were likely to be thinner than those of many other sporting events.
However, that does not mean there was no opportunity. Historically, RV Lower sections have been among the strongest-performing ticket categories at Wembley NFL games due to their limited availability and attractive pricing. Buyers who focused on those sections were generally positioned far better than those targeting standard seating.
One important consideration was the overall risk profile. While profit remained possible, this was not viewed as a guaranteed performer and relied heavily on selecting the correct ticket types and having realistic resale expectations.

A high-demand Week 1 NFL showdown in São Paulo made cheap £45 tickets flip hard for a 4× return.

The NFL’s first-ever Australian regular season game created strong resale interest despite the massive MCG capacity.