
TWICE’s return to the O2 brought strong early demand but faded fast, a quick flip for the prepared, a flat hold for the hopeful.
BTS announced and released the ARIRANG World Tour for 2026, marking their first full group stadium tour in several years. The tour spanned 34 global regions, including major stadium dates across Europe and North America, following the group’s return with their first album in six years.
As one of the most followed music acts globally, BTS generated significant early demand across multiple markets. Resale performance, however, varied by city, influenced by venue capacity, ticket pricing, and expectations around additional dates later added to the schedule.
Stadium shows were released across Europe and North America.
Presale access was gated via Weverse ARMY membership.
Ticket pricing was positioned above average for large stadium tours.
Early resale demand concentrated around presale and initial onsale windows.
Added dates introduced medium-term resale dilution in select cities.
07/01/2026
BTS officially announced the ‘ARIRANG’ World Tour, confirming stadium dates across Europe and North America.
22/01/2026
Presale access opened for Weverse ARMY members across EU and US ticketing platforms.
24/01/2026
General ticket sales went live across official primary retailers.
26/01/2026
Initial resale listings appeared as market pricing stabilised by city.

▶️ Ticketmaster
▶️ Viagogo
▶️ StubHub
The BTS ‘ARIRANG’ World Tour delivered strong early resale activity, driven by global demand and limited initial supply. Performance ultimately diverged by city, with markets offering fewer dates or higher cross-border demand outperforming larger, more expandable venues.
As with most large stadium tours, early market windows proved most effective, while longer holds faced increased risk from tour expansion and pricing pressure.

TWICE’s return to the O2 brought strong early demand but faded fast, a quick flip for the prepared, a flat hold for the hopeful.

Rosalía’s 2026 Madrid and Barcelona dates showed strong resale performance driven by hometown demand and accessible entry prices.