Bon Jovi – Forever Tour (UK 2026)

Overview

Presales for Bon Jovi’s 2026 UK stadium shows took place at the end of October 2025 and performed exactly as expected, with instant queues, fast sell-outs, and early profit for those prepared. The band’s first UK tour since 2019 carried heavy nostalgia value for long-time fans, and even with 90,000 seats at Wembley and 67,000 at Murrayfield, supply was no match for demand. Many members sold their presale allocations within hours for 2× returns before Live Nation announced additional dates, which later softened prices.

Breaking Down the Flip

Presale Windows: Artist (28 Oct) → O2 (29 Oct) → Live Nation (30 Oct). Each batch sold out under 10 minutes.

Early Resales: Wembley lower bowls hit £150-£180 from £60 face value on Viagogo and StubHub.

Timing was everything: Listings posted within the first hour returned the highest margins; day-after sales slipped to ~£110.

Market Behaviour: Once extra dates were confirmed, prices normalised around £90-£100, still profitable but down from the initial spike.

Lesson Learned: Presale flips for legacy acts work best before extra inventory hits, react fast and exit even faster.

Timeline: From Presale to Sell-Out

Artist Presale

28/10/2025

Queues formed 30 minutes early; first access codes went live at 9 AM.

O2 Priority Presale

29/10/2025

Heavy traffic and checkout errors reported; premium seating sold instantly.

Live Nation Presale

30/10/2025

Standard tickets cleared by 9:07 AM across both cities.

General Sale

31/10/2025

Wembley sold out within 30 minutes; Murrayfield followed shortly after.

Useful Links / Resources

▶️ Ticketmaster – Bon Jovi Forever Tour

▶️ See Tickets – Bon Jovi Forever Tour

▶️ Viagogo – Secondary Market

▶️ StubHub UK

Final Thoughts

The Bon Jovi Forever Tour was a textbook presale flip that rewarded speed and timing. Presale tickets at £60 turned into £150+ sales overnight before additional dates cooled the market. Those who missed this one learned a familiar lesson: in high-capacity stadium releases, the first 30 minutes decide everything. Next time, be logged in early, hit presale links on multiple browsers, and list fast before the rest of the world wakes up.