January 2026 Tickets Round-Up: Global Tours Driving Strong Resale Demand

January has been an active month for ticket reselling, with multiple high-profile releases showing strong secondary market performance.
From global stadium tours to major international events, demand has remained resilient despite high venue capacities and multiple dates.

Below is a breakdown of the strongest-performing ticket releases ranked by resale strength and market consistency.

Bruno Mars – Global Tour Performance

Artist: Bruno Mars

Europe (France, Italy, Germany)

• Retail: £70+
• Resale: £120+
• Top markets: Germany (£150+), Italy (£200+)

European dates have performed well overall, with Italy standing out due to limited supply.
With only two shows scheduled in Milan, scarcity has driven stronger resale premiums compared to other EU locations.

United Kingdom

• Retail: £60+
• Resale: £160+

Despite six dates at Wembley Stadium, London, demand has remained strong.
Many resellers are seeing returns of 2x or more after fees, with select tickets approaching 3x returns, depending on seating and timing.

United States & Canada

• Retail: £60+
• Resale: £150+

Targeted dates in New Jersey, Toronto, and Los Angeles are all reselling above £150, closely mirroring UK performance.

BTS – World Tour ‘ARIRANG’

Artist: BTS

Europe (UK, Germany, France)

• Retail: £80+
• Resale: £125+
• Top markets: London (£240+), Munich (£250+)

BTS demand remains strongest in London and Munich, where resale pricing has accelerated rapidly.
Paris has underperformed relative to other locations but remains stable.

United States & Canada

• Retail: £75+
• Resale: £115+
• Top markets: Toronto (£280+), New Jersey (£165+)

Toronto has emerged as the standout location, with resale prices significantly outperforming other US dates.
New Jersey is also performing well, while Las Vegas shows mixed results depending on date allocation.

Access Note: ARMY Presale requires a Weverse membership number.

Eurovision Song Contest 2026

Event: Eurovision Song Contest 2026

• Venue: Wiener Stadthalle, Vienna (16,000 capacity)
• Dates: 12–16 May 2026

• RRP: €60–€360
• Predicted Resale: 2x

Historically, Final tickets represent the lowest-risk and highest-demand option.
With limited capacity and international demand, resale interest is expected to remain strong.

Tomorrowland Belgium 2026

Event: Tomorrowland

• Venue: De Schorre, Boom, Belgium
• Dates: 17–19 July & 24–26 July 2026

• RRP: €138 (Day Pass) – €327 (Full Madness)
• Predicted Resale: 2–3x

Tomorrowland continues to sell out rapidly, often reaching full capacity within hours.
Packages and full-weekend passes historically perform best on the secondary market.

Why These Releases Worked

Global fanbases support cross-region demand

Limited dates in key cities increase scarcity

Stadium capacity does not necessarily dilute demand

Presales and access restrictions create early supply gaps

These factors continue to favour prepared ticket resellers over reactive buyers.

Final Thoughts

January has set a strong tone for ticket reselling in 2026.
With global tours, major festivals, and international competitions all in play, opportunities are increasingly driven by timing, access, and market selection rather than volume alone.

As demand concentrates around key cities and dates, well-positioned resellers are continuing to see consistent returns.

👉 Want to stay ahead of high-demand ticket releases in 2026? Members inside House of Resell use live ticket monitors, release alerts, and real-time market insights to secure inventory before sell-outs and resale prices rise.