Undefeated x Air Max 95 “Cobalt Blue” (BCFC) UK Exclusive Flip

Overview

Undefeated continued its strong run with the Air Max 95 silhouette through a global four-city release spanning New York, Shanghai, Tokyo, and Birmingham. While other regions were capped at just 600 pairs, the UK allocation stood at 2,200 units, reflecting the Air Max 95’s stronger cultural relevance in the UK market. This specific release was linked to Birmingham City FC, adding a regional identity that appealed to both UK collectors and international buyers. Individually numbered pairs further enhanced resale appeal.

Breaking Down the Flip

The Air Max 95 remains one of the strongest-performing Nike silhouettes in the UK resale market.

Despite higher stock numbers, demand stayed elevated due to BCFC branding and global interest.

Individually numbered pairs created premium variance depending on serial number.

The release was restricted to in-person collection, limiting supply flow to resale platforms.

Best-performing sizes were UK 9 and above, aligning with typical UK buyer demand.

Timeline: UK Exclusive Release to Resale

Global Collection Announcement

02/12/2025

Undefeated confirms a four-region Air Max 95 collection with city-specific releases.

UK Raffle Opens

05/12/2025

UK entries go live for the Birmingham-exclusive colourway.

Official Release Date

16/12/2025

Winning pairs are allocated for in-person collection at the BCFC stadium.

Secondary Market Listings

16/12/2025

Mid to Late December 2025 - Pairs begin selling consistently above retail across major resale platforms.

Useful Links / Resources

▶️ eBay Sold Listings

▶️ StockX Market Page

▶️ GOAT Search

Final Thoughts

This release highlighted how regional exclusivity combined with a culturally strong silhouette can still deliver reliable profits, even with higher stock numbers. The Birmingham City FC link added narrative value that resonated beyond the UK, especially with overseas collectors chasing limited European drops. While margins were not extreme, this was a solid medium-speed seller with manageable risk for UK-based resellers willing to collect in person.