Selfridges Magic of Disney – Pin Trading Event (Wave 1)

Overview

Selfridges launched the Magic of Disney Pin Trading Event with a highly limited batch of exclusive pins, each releasing only in person and in strict quantities. Wave 1 featured 11 paid pins and 1 free event pin, with edition sizes between LE 300 and LE 400, making the set extremely desirable for collectors. Once listings hit eBay, demand surged quickly, and full sets achieved sales as high as £750. With Wave 2 and 3 scheduled over the coming weeks, Wave 1 prices are expected to rise as collectors attempt to complete their full event collections.

Breaking Down the Flip

Pins ranged between LE 300 and LE 400, far lower than standard Disney Store online releases.

Wave 1 retailed for £281 total and immediately resold for £550-£750 on eBay.

Individual pins showed consistent daily sales, ideal for sellers breaking sets.

Upcoming Waves 2 and 3 increase demand for Wave 1 as collectors try to complete all three waves.

Disney pin demand remains one of the strongest collector niches of the year, with multiple past drops performing extremely well.

Timeline: Magic of Disney - Wave 1

Selfridges Event Begins

03/11/2025

Wave 1 pins released in-store with LE 300-400 quantities.

Full Sets Listed on eBay

10/11/2025

10–11 November 2025 - First Wave 1 full sets resold between £650 and £750.

Price Stabilisation

12/11/2025

12–15 November 2025 - Full sets consistently selling in the £550–£600 range, with individual pins moving daily.

Anticipation for Wave 2

17/11/2025

Ahead of 17 November 2025 - Collectors begin holding Wave 1 pins as demand is expected to rise.

Useful Links / Resources

▶️ eBay Sold Listings

Final Thoughts

Wave 1 of the Selfridges Disney Pin Event delivered one of the strongest collectable flips of the season. The combination of low edition sizes, in-person exclusivity, and multi-wave release structure created powerful ongoing demand. With Wave 2 and Wave 3 still to come, collectors will continue chasing Wave 1 pins to complete their sets, supporting higher resale prices. Anyone holding full sets or rare characters can expect long-term appreciation, especially as supply dries up.