“Secret” Macallan (Decadent Drinks – The Marketing Malt)

Overview

A tongue-in-cheek indie bottling of Macallan from Decadent Drinks, dubbed “The Marketing Malt,” recently hit auction circuits. With a likely purchase around £150 and resale estimates starting at £250, this flip shows ~£100 profit. The 2008 vintage, aged 15–16 years in sherry casks and bottled in 2024, carries both quality and novelty, ideal for specialist flippers who know indie-drams.

Breaking Down the Flip

Independently bottled Macallan by Decadent Drinks (Marketing Dram).

Aged ~15–16 years in sherry casks, bottled at c.2024.

Purchase estimated ~£150 retail or secondary.

Auction listings start around £250, giving approx. £100 margin.

The quirky label/design drives collector interest beyond liquid quality.

Timeline: Release Breakdown

Bottled

20/01/2024

Vintage 2008 Macallan bottled by Decadent Drinks under the “Marketing Malt” label.

Second Release Listing Closed

30/10/2024

WhiskySponge Edition No. 14 auction finish confirms collector demand.

Whisky Auctioneer Lot Closes

07/07/2025

Lot #7036071 closes on Whisky Auctioneer, bottled at c. 15 years, hammer approx. £250.

Mid‑July 2025 Flip Surge

15/07/2025

Multiple auction lots hit ~£250, confirming £100+ profit margins across listings.

Useful Links / Resources

▶️ Whisky Auctioneer – “Marketing Malt” Macallan listings
▶️ MasterOfMalt – Marketing Malt details

Final Thoughts

This flip isn’t explosive, a steady £100+ on a £150 buy is respectable, especially on a quality Macallan indie-drams. The playful branding adds collectible cachet, and with auction momentum on its side, it’s a smart addition to the Whisky Hub flips.