Robbie Williams – ‘Long 90s’ UK Tour (February 2026)

Overview

Robbie Williams announced a rare run of intimate UK shows under the ‘Long 90s’ banner, opting for small-capacity venues rather than arenas. With limited dates, no space for additional shows, and a fanbase spanning multiple generations, demand far exceeded supply. These conditions created one of the strongest UK ticket resale opportunities heading into 2026.

The combination of nostalgia, reduced venue size, and limited ticket allowances meant most dates sold out rapidly, pushing resale prices well beyond initial expectations.

Breaking Down the Flip

Extremely small venue capacities for a stadium-level artist.

No additional dates expected due to tight scheduling.

Ticket limits capped the supply further.

Demand is strongest in London and Liverpool.

The secondary market reacted immediately after sell-outs.

Timeline: Sale to Resale

General Sale Opens

28/11/2025

Tickets released across all UK venues at 10 am GMT.

Immediate Sell-Outs

28/11/2025

Most venues sell out rapidly due to limited capacity.

Secondary Listings Spike

30/11/2025

Tickets appear on resale platforms at significantly inflated prices.

Market Confirmation

01/12/2025

Resale prices stabilise at premium levels due to a lack of new supply.

Useful Links / Resources

▶️ Ticketmaster

▶️ Viagogo

▶️ SessionBox

Final Thoughts

This was a textbook example of scarcity-driven ticket flipping. Robbie Williams’ decision to play small venues transformed a standard tour into a premium resale event. Buyers who secured standing tickets early saw immediate upside, with Liverpool and London delivering the strongest returns. With no extra dates and limited capacity, prices held firm, reinforcing why legacy artists + intimate venues remain one of the most reliable ticket flip setups.