
Addison Rae's limited tour dates turned low-cost tickets into high-margin wins.
Pier 80 announced a New Year’s Eve warehouse event in San Francisco headlined by Swedish House Mafia, and demand surged immediately. NYE events consistently attract premium pricing, and pairing the date with a global dance act pushed interest even higher. With an estimated venue capacity of around 18,000, supply was limited relative to demand. Tickets sold quickly and resale prices rose sharply, rewarding early buyers who managed to secure entries during the initial release.
Retail pricing started at around £40, offering a very low entry point.
Swedish House Mafia’s global fanbase drove rapid sell-through.
Limited capacity at Pier 80 kept supply tight.
Resale prices quickly cleared £155 and continued to trend higher.
NYE timing ensured sustained demand leading into the event.
07/11/2025
Pier 80 officially announced the New Year’s Eve warehouse event in San Francisco, confirming Swedish House Mafia as the headliner.
08/11/2025
10:00 AM PST - General ticket sales went live and faced immediate demand due to the NYE date and limited venue capacity.
08/11/2025
8–9 November 2025 - Early resale listings began closing around £140–£155 as the event sold through initial allocations.
17/11/2025
Resale prices pushed higher and stabilised at £155+ as availability tightened and buyer demand increased.

▶️ StubHub
▶️ VividSeats
This flip highlighted the strength of combining a premium date with a world-class electronic act. Pier 80’s NYE event delivered strong margins thanks to low retail pricing, limited capacity, and global demand for Swedish House Mafia. For resellers who secured tickets early, this was a high-quality event flip with consistent upside right through the holiday period.

Addison Rae's limited tour dates turned low-cost tickets into high-margin wins.

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