
A high-demand holiday toy with rapid sell-through and £50+ profit on restocks.
Paddy Power launched an in-store promotion offering a free professional dartboard in exchange for a minimum £2 donation to Cancer Research. The promotion was available for one day only and ran while stocks lasted. Demand was immediate, with dartboards selling rapidly on eBay for £50 and above. The extremely low entry cost and strong resale demand made this one of the highest ROI in-store flips of the year.
Customers donated £2 via the official JustGiving campaign to qualify.
A receipt number was taken at checkout to validate the claim.
Dartboards sold through quickly on eBay for £50–£80 depending on timing.
Some resellers looped multiple stores using separate receipts.
Stock was limited, increasing urgency and resale prices.
02/12/2025
Paddy Power stores began offering a free dartboard with a £2 Cancer Research donation.
02/12/2025
Dartboards sold on eBay for £50+ within hours of the promotion starting.
02/12/2025
Afternoon of 2 December 2025 - Many locations ran out of stock as word spread quickly.
02/12/2025
Offer ended once in-store stock was exhausted.

This promotion highlighted how charity-based in-store offers can produce extraordinary resale opportunities when supply is limited and demand is immediate. Turning a £2 donation into £50+ in the same day made this one of the cleanest and highest ROI flips of the season. For resellers who acted quickly and covered multiple locations, this was an exceptional win.

A high-demand holiday toy with rapid sell-through and £50+ profit on restocks.