Paddy Power – Free Dartboard In-Store Promotion

Overview

Paddy Power launched an in-store promotion offering a free professional dartboard in exchange for a minimum £2 donation to Cancer Research. The promotion was available for one day only and ran while stocks lasted. Demand was immediate, with dartboards selling rapidly on eBay for £50 and above. The extremely low entry cost and strong resale demand made this one of the highest ROI in-store flips of the year.

Breaking Down the Flip

Customers donated £2 via the official JustGiving campaign to qualify.

A receipt number was taken at checkout to validate the claim.

Dartboards sold through quickly on eBay for £50–£80 depending on timing.

Some resellers looped multiple stores using separate receipts.

Stock was limited, increasing urgency and resale prices.

Timeline: Paddy Power Dartboard Promotion

Promotion Went Live

02/12/2025

Paddy Power stores began offering a free dartboard with a £2 Cancer Research donation.

First Resell Activity Recorded

02/12/2025

Dartboards sold on eBay for £50+ within hours of the promotion starting.

Stock Began Selling Out

02/12/2025

Afternoon of 2 December 2025 - Many locations ran out of stock as word spread quickly.

Promotion Ended

02/12/2025

Offer ended once in-store stock was exhausted.

Useful Links / Resources

▶️ Official Donation Page

▶️ eBay Sold Listings

Final Thoughts

This promotion highlighted how charity-based in-store offers can produce extraordinary resale opportunities when supply is limited and demand is immediate. Turning a £2 donation into £50+ in the same day made this one of the cleanest and highest ROI flips of the season. For resellers who acted quickly and covered multiple locations, this was an exceptional win.