New Balance x Stone Island 574 “Ghost Pack”

Overview

The partnership between Stone Island and New Balance continues to impress, this time with the 574 “Ghost Pack.” Building on last year’s success, the drop reintroduces a minimal, tonal look inspired by Stone Island’s premium Ghost line. With limited release confirmed only via Stone Island’s site and stores on day one, early access meant clean margins and quick flips, especially for larger sizes.

How the Flip Played Out

The “Ghost” styling mirrors Stone Island’s high-end apparel line, driving collector interest.

Stock was exclusive to Stone Island at launch, with no New Balance or third-party retailers on day one.

Expected retail stayed consistent at £200, with pairs reselling around £250+.

Larger sizes (UK9+) moved fastest across Depop and eBay.

Risk remained low, with a medium sales pace and solid brand crossover appeal.

Timeline: From Tease to Drop

Teaser Surfaces

16/09/2025

Early images of the Ghost Pack surface online, showing tonal uppers and co-branded detailing.

Release Details Confirmed

21/09/2025

Stone Island updates launch info via newsletter, confirming an online release only.

Release Day

23/09/2025

Ghost Pack goes live between 9–10 AM exclusively on Stone Island’s site; pairs sell steadily through the morning.

Market Response

24/09/2025

24–25 September 2025 - Resale stabilises at £250+, with some sizes clearing £100 profit on quick sales.

Useful Links / Resources

▶️ eBay Sold Listing

▶️ StockX Market Page

Final Thoughts

The Ghost Pack proves that simplicity sells, tonal design, premium branding, and scarcity all combined for clean flips. While not a high-velocity hype release, this one rewarded disciplined buyers who moved early and priced smart. For resellers targeting reliable returns rather than moonshots, it was a textbook low-risk profit play.