Overview

When the NBA announced the 2026 London game featuring the Memphis Grizzlies and Orlando Magic at The O2 Arena, demand surged instantly. UK basketball fans showed strong interest, and the limited seating capacity pushed prices upward on resale platforms. Those who secured the lowest-priced tickets saw some of the best margins, with lower-tier seats reaching over £430. The event continued the trend of NBA London games consistently delivering excellent resale performance.

Breaking Down the Flip

Cheapest retail tickets started at £60+, making them perfect low entry flips.

Resale spiked quickly, hitting £215+ across mid-tier seats.

Lower-tier seats performed best, reaching £430+ on major resale platforms.

High demand came from both UK fans and European attendees travelling for the game.

Limited supply ensured prices remained high leading up to the event.

Timeline: NBA London 2026 Ticket Activity

NBA London Game Announcement

03/10/2025

The NBA officially announced the Memphis Grizzlies vs Orlando Magic matchup at The O2 Arena for the January 2026 London Game.

Ticketmaster General Sale Opened

10/10/2025

10 AM - General tickets went live on Ticketmaster, with £60+ seats selling out in minutes.

First Major Resell Spike

10/10/2025

10–11 October 2025 - Cheapest tickets immediately resold for £215+, while lower-tier seats pushed past £430.

Ongoing Market Demand Stabilised

15/10/2025

Prices settled, maintaining strong premiums as fans across the UK and Europe competed for seats.

Useful Links / Resources

▶️ NBA London Announcement

▶️ StubHub

▶️ Viagogo

Final Thoughts

The NBA London Game once again showed why live event tickets remain one of the strongest categories for resell. With low retail entry, massive demand and limited seating, margins stayed high across all tiers. Those who secured early seats enjoyed exceptional profits, and lower-tier ticket holders saw returns exceeding 600 percent. This flip reinforced the rule that major US sports events in London remain some of the most reliable and profitable ticket opportunities each year.