Molly Mae x Maebe - London Pop Up

Overview

On 21 September 2024, influencer and entrepreneur Molly Mae launched her fashion label ‘Maebe’ with a one-day-only pop-up in London. Tickets were free but extremely limited, and attendees gained access to exclusive merch, including a limited-run bag and vest, each priced at £30.

Thanks to Molly Mae’s massive online following and the exclusivity of the in-person event, resale potential spiked fast. Just hours after the drop, early buyers reported confirmed flips at £150, with buy-it-now listings already sitting above £200. With hype and inventory capped by ticketed access, this flip rewarded those who moved fast and listed early.

Breaking Down the Flip

Entry was free, tickets to the event went live days in advance and were strictly limited to two per person.

In-store items included an exclusive vest and bag, each selling for £30, only available to attendees.

One confirmed resale at £150 set the tone, with eBay listings now floating over the £200 mark.

Molly Mae’s fanbase helped drive instant sellout and demand, especially across Gen Z fashion resale channels.

This flip worked best for those who secured early ticket slots and moved stock fast while hype remained high.

Timeline: From Ticket to Flip

Free Ticket Drop Opens

02/09/2024

Tickets go live at 6 PM, 2 per person max, with a strict ID check. Slots vanish in minutes as hype spreads across socials and Discord.

Pop-Up Launch at Timed Entry

21/09/2024

Exclusive merch drops in-store only. Timed-entry queues run all day, with high demand for core apparel pieces.

Resale Begins Instantly

22/09/2024

Early flippers list hoodies and limited items at £150–£200+. Some pieces go higher due to sizing scarcity and influencer hype.

Listing Surge Continues

30/09/2024

Bulk listings roll in as more attendees flip their hauls, prices hold steady on top-tier items, while others begin to settle.

Useful Links / Resources

▶️ eBay UK – Molly Mae x Maebe Listings

▶️ Maebe Official (Instagram)

▶️ TikTok Flip Hype – #maebepopup

Final Thoughts

Molly Mae’s Maebe launch was built for flipping: free access, limited merch, and influencer-level hype created the perfect resale storm. For just £30, early buyers walked away with £150+ profit per item, and the exclusivity of the event made supply incredibly tight.

As with most creator-led drops, the key to success was being first. If you landed tickets and moved fast, this flip proved once again that clout converts to cash, especially when merch is locked behind a velvet rope.