Lidl by Lidl x Liam Gallagher Parka Flip

Overview

On 9 July 2025, Lidl dropped a limited-edition Liam Gallagher-inspired Parka jacket as part of their cheeky Lidl by Lidl fashion range. The jacket pokes fun at the £400 Berghaus collab Gallagher wore last year, featuring similar Lidl-themed colour blocking. Retailing for just £30, the jacket gained traction with both Oasis fans and ironic fashion collectors, resulting in £50+ flips on launch day. Stock was limited, and early sales also included freebie accessories (bucket hat + aviators) which added further resale buzz.

Breaking Down the Flip

Jacket released via Shopify store at 10AM UK on 9 July, manual copping was tough due to bots.

Retail was £30 with a paid returns policy, keeping risk low at 2/5.

Resell prices peaked at £80-£100+, especially for fast flippers on eBay.

Limited stock confirmed by Lidl marketing created strong FOMO on drop day.

Bonus freebies (aviators + bucket hat) flipped well too, most sold within the first few hours.

Timeline: Lidl Parka Flip

Drop Announced

07/07/2025

Lidl teases Liam Gallagher-inspired parka drop on socials with concert-themed branding.

Parka Launches Online

09/07/2025

Released at 10AM via lidlbylidl.co.uk; high traffic and bots dominate.

Early Sales Hit eBay

09/07/2025

Parkas listed for £80-£100+ within hours of sellout.

Freebies Flip Too

09/07/2025

Aviators and bucket hats (free + postage) flipped separately for £10–£20 each.

Useful Links / Resources

▶️ Lidl by Lidl Official Site
▶️ eBay Sold Listings

Final Thoughts

This was a fun, low-risk culture flip. Lidl knew exactly what they were doing tapping into Liam Gallagher’s style history and meme value and resellers who struck quickly walked away with solid profits. Between the parka’s iconic look and the hype around concerts and festivals, there’s still room for steady resale. Add in the free accessories and you’ve got a full resale fit that cost you nothing but shipping.