Kith x Messi for adidas Collection

Overview

Kith partnered with Lionel Messi and adidas for a football-focused collection released in the build-up to the 2026 FIFA World Cup.

The collaboration generated significant attention across both the football and streetwear communities. Adding further intrigue, Kith announced that every order would include a Messi trading card, with select customers receiving a signed PSA-graded version. This unexpected collectable element significantly increased interest in the collection and encouraged buyers to enter the release.

Breaking Down the Flip

The collaboration combined three globally recognised brands and personalities.

World Cup hype helped increase demand for football-inspired apparel.

Messi trading cards added an additional collectable incentive.

The Argentina Jersey emerged as the standout item from the collection.

Limited stock levels determined whether profits remained strong after launch.

Timeline: From Announcement to Release

Collaboration Revealed

22/05/2026

Kith announces a football-inspired collection with Messi and adidas ahead of the World Cup.

Trading Card Promotion Announced

24/05/2026

Kith confirms every order will include a Messi trading card, with signed PSA versions randomly inserted.

Collection Launches

29/05/2026

11:00 AM BST - The collection officially releases through Kith's online platform.

Secondary Market Activity Begins

30/05/2026

Collectors and resellers begin evaluating the strongest-performing pieces from the collection.

Useful Links / Resources

▶️ Kith UK Official Website

▶️ adidas UK Official Website

▶️ eBay Sold Listings - Kith & Messi for adidas Football Jersey

▶️ eBay Sold Listings - Kith & Messi for adidas Graphic Tee

▶️ StockX

Final Thoughts

The Messi trading card promotion undoubtedly increased interest in this collection, but the strongest opportunities were always likely to come from the apparel itself. The Argentina Jersey stood out as the clear headline item thanks to its direct connection to Messi and football culture.

With the World Cup approaching, football-inspired collaborations were already attracting additional attention, helping boost demand for the collection. However, actual resale performance remained heavily dependent on stock levels and how many buyers entered purely for the trading card promotion.

Among all the items available, the Football Jersey and Graphic Tee offered the most attractive balance of demand, affordability, and resale potential, making them the primary targets from the release.