
Funko’s Raiden (Armour) exclusive exploded on the secondary market, turning a £40 raffle entry into one of June’s biggest online collectible flips.
The limited-edition Funko Pop! Cinnamoroll (Cowboy) became a strong raffle flip after releasing with only 750 pieces worldwide.
Retail was just £50, with each figure supplied in a Pop! Protector and purchases limited to one per household. The combination of Cinnamoroll, the wider Sanrio collector audience and an extremely limited production run created an attractive scarcity play.
House of Resell initially predicted resale of around £90-£100, but early confirmed-order sales substantially exceeded expectations. Sales reached £232.77 on 11 July and £221.44 on 12 July.
As more figures reached buyers, however, resale prices corrected. Later July sales were predominantly around £130-£150, although a sale as high as £216.32 was still recorded, leaving successful raffle winners comfortably profitable at the £50 purchase price.
Only 750 pieces worldwide were released through Funko's limited-edition drawing at a retail price of £50.
Early confirmed-order sales reached £220+, significantly outperforming House of Resell's original £90-£100 prediction.
Once physical stock reached buyers, later July sales generally settled around £130-£150, showing the expected post-release correction.
Even at £130 resale, the £50 purchase price still represented approximately £80 gross profit before fees and other selling costs.
07/07/2026
Funko opened the Cinnamoroll Cowboy drawing at 5 PM BST, with only 750 pieces available worldwide at £50 each.
11/07/2026
A confirmed-order example sold for £232.77, well above the original £90- £100 resale estimate.
12/07/2026
Another confirmed sale reached £221.44, reinforcing the initial post-raffle premium even as supply remained extremely limited.
31/07/2026
As more units reached buyers, completed sales had largely moved into the £130-£150 range, although stronger individual sales above £200 were still recorded.

Cinnamoroll Cowboy ultimately remained a very successful £50 raffle entry, but the updated sales demonstrate why timing the exit matters on limited collectables.
Early sellers benefited most, with confirmed orders reaching £220+ shortly after the raffle. Once more of the 750 pieces arrived in hand, and additional sellers entered the market, prices corrected towards approximately £130-£150.
Even after that correction, a £130 sale still represented around £80 gross profit before selling costs, while sellers who captured the initial £220+ market had substantially larger margins. For House of Resell members, this was a strong flip and an excellent example of how selling into the initial scarcity spike can outperform waiting for stock to arrive.

Funko’s Raiden (Armour) exclusive exploded on the secondary market, turning a £40 raffle entry into one of June’s biggest online collectible flips.