
The 2025 Air Jordan 1 High 85 “Bred” flipped for £300 after launching at £185—thanks to timeless appeal, OG colorway hype, and limited availability.
The Black Smoke Grey Air Force 1 was released on 13 February 2026 as Central Cee’s latest collaboration with Nike. His previous Air Max 95 collaboration had performed strongly due to limited stock and high demand.
This release followed a similar pattern. Stock levels were reportedly low across UK retailers, and cultural demand remained strong. As expected, larger sizes became priority targets, and resale pricing was established quickly above retail.
The pair was released on 13 February 2026 at £135 retail.
Stock numbers were limited across UK channels.
UK 8 and above showed the strongest secondary demand.
Early resale listings pushed past £200 shortly after sell-out.
Sales speed remained steady rather than explosive, confirming controlled supply.
13/02/2026
The Black Smoke Grey Air Force 1 launched at £135 retail across select UK retailers.
13/02/2026
Key sizes, particularly UK 8+, sold out quickly following launch.
13/02/2026
Listings surfaced on eBay and StockX above £180.
14/02/2026
14 to 18 February 2026 - Completed sales confirmed £200+ resale pricing for larger sizes.

▶️ Nike UK
▶️ StockX
▶️ GOAT
▶️ Laced
▶️ Kick Game
This was a textbook cultural collaboration flip. Retail entry remained accessible at £135, risk was low, and resale settled comfortably above £200 for key sizes.
The edge was simple. Secure larger sizes, list early, and avoid overholding if restocks were hinted at. Collaborations tied to active UK artists continue to perform well when stock is controlled.
If Nike maintains a limited allocation strategy for future Central Cee releases, similar margin profiles are likely.

The 2025 Air Jordan 1 High 85 “Bred” flipped for £300 after launching at £185—thanks to timeless appeal, OG colorway hype, and limited availability.

This vibrant orange revival of the classic Air Max 95 silhouette delivered strong resale early on, especially in key adult sizes, before settling.