ADÉLA The Red Bottoms Tour

Overview

ADÉLA emerged as one of 2026's fastest-rising artists, building a substantial streaming audience and an increasingly committed fanbase before announcing The Red Bottoms Tour.

The UK leg included three January 2027 dates: Manchester on 16 January, Glasgow on 17 January and London on 19 January. Venue capacities ranged from just 1,000 at Manchester's New Century Hall to 4,921 at London's O2 Academy Brixton, creating an interesting supply-and-demand setup.

House of Resell highlighted the release after ADÉLA's smaller HERE at Outernet London show, with a capacity of around 2,000, was already seeing tickets offered around £200+. With tickets for the new tour expected to cost approximately £35-£55, the initial resale prediction was 1.5x+.

London was ranked as the primary target due to the strength of ADÉLA's local following, followed by Manchester and Glasgow. However, Manchester had an interesting advantage of its own: a 1,000-capacity venue and Saturday date, potentially giving it greater scarcity than London.

Breaking Down the Flip

ADÉLA's growing audience and strong London following created a promising demand setup ahead of her first larger UK tour dates.

Tickets were expected around £35-£55, with House of Resell predicting resale of at least 1.5x.

London ranked first, although Manchester's 1,000 capacity and Saturday date gave it the potential to outperform expectations.

Risk remained at 3.5/5 because the new London venue was considerably larger than her previous show and longer-term demand had yet to be fully established.

Timeline: Presale to General Sale

Album Presale Opens

25/08/2026

Album presale access opened at 9 AM BST across the UK dates, alongside O2 Priority access for London and Manchester.

Artist Presale Opens

26/08/2026

The Artist Presale followed at 9 AM BST, providing another opportunity to secure tickets ahead of the wider public release.

General Sale Opens

28/08/2026

Tickets went on general sale at 9 AM BST, with London and Manchester available through Ticketmaster and Glasgow through Universe.

UK Tour Dates Set

16/01/2027

16–19 January 2027 - ADÉLA is scheduled to play Manchester on 16 January, Glasgow on 17 January and London on 19 January, with capacities ranging from 1,000 to 4,921.

Useful Links / Resources

▶️ Album Presale Sign-Up

▶️ Artist Presale Sign-Up

▶️ London, O2 Academy Brixton

▶️ Ticketmaster UK

Final Thoughts

ADÉLA was an interesting ticket call because the opportunity was based on rapidly accelerating demand rather than an already established arena-level artist.

The smaller venues were particularly important. Manchester offered only around 1,000 tickets, Glasgow around 1,250, while even London's 4,921-capacity O2 Academy Brixton remained relatively intimate compared with the size of ADÉLA's growing audience.

The existing £200+ market around her smaller London show provided encouraging evidence, but it did not guarantee the January dates would perform the same way. London's increased capacity was precisely why House of Resell maintained a relatively cautious 3.5/5 risk rating despite the hype.

At an estimated £35-£55 entry, targeting the cheapest tickets kept exposure relatively controlled. London looked strongest on outright demand, while Manchester may have offered the more interesting scarcity play due to its tiny capacity and Saturday date.

The next major catalyst was ADÉLA's new album release. If that accelerated her momentum further, demand for the January 2027 shows had room to strengthen considerably before event day.